How to achieve ROI for Mobile Enterprise Apps

How successfully were enterprises able to generate ROI for their app? Enterprises often face issues with complications and unexpected expenses during the app build process. Only when the app fails to meet with the changing needs of the user do developers take another look at what went wrong!

One of the major factors why enterprise apps fail to pick up is that organizations are adaptive channel centric, i.e. they focus more on adapting apps to devices where they should be more centred on the people using the app. This will ring true more in the years to come.

Another common thread that runs across unsuccessful enterprise mobile apps is that they are not use-centric. User-friendly consumer apps are a marked contrast. Employees may expect the same level of user-friendliness in enterprise apps, and developers mustn’t fail to connect the dots. This said apps built with AR (Augmented Reality) Enterprise and Conversational UX which allows employees to talk with an app has found their way into hands-free field operation.

What are the challenges of developing quality apps?

It goes without saying that developers are overly pushed into building apps that net a positive ROI, but this can be daunting in itself, as both the present and future uses must be taken in for the best outcomes. Again it is the user-centeredness which is the link between the present and the future.
What enterprise app owners must also consider is the cost at the mobile app development phase. Blame it on the initial development costs, well, you may. If apps are built for multiple operating systems, it may prove resource-intensive and the development time may drag to a near standstill.

How to achieve ROI in app development?

Well began is half done – planning is the key. There is added problem when developers fail to scale up an existing app. But in one sense, adding more developers to a project can only eat up productivity. Beat it with hiring more developers employing the right type of technology. Whether you go for bespoke software solutions or low code development, the ball is in your court. What is more important is how the developers effectively carry along the users around the app capabilities. And remember to take a minimalist route; too much of anything will only lead to zero results!